As a brand, we have always appreciated the feel and drape of natural fibres and in the early years of the Juliette Hogan brand this is predominantly what we used. However, we now embrace the use of some man-made fibres for a number of reasons.
The technology around fabric development is an exciting and evolving space and there is now a keen focus on sustainability in the production of both natural and synthetic fabrics and we are looking closely at the circularity of our fabric choices. As an industry, we are excited by the continued evolution to a more transparent sharing of knowledge (both from our suppliers, and to our consumers), and this combined with the ongoing improvement in technology and fabric production, we are pleased to be able to make more consciously sustainable choices with our fabrics now more than ever before.
In 2021 we completed the Textile Exchange’s Material Change Index survey as it was identified as an opportunity to benchmark ourselves against others in the industry as well as act as a roadmap for the Juliette Hogan Fiber and Materials Strategy.
The insights gained from the process were invaluable and since receiving our results we have already decided on our next steps which are to build a guide for the design team around the risks and benefits of different materials that we use in our collections, as well as categorising the fibres we use so we can be better placed to set measurable, achievable targets for our preferred fibre and materials usage.
At Juliette Hogan, we care about our people and we want to help in every way possible. If you couldn’t find the information you were looking for, please reach out to the team at email@example.com. We are here to help.